OOH
First, we'll place some prints around touristy areas and transit hubs.
SOCIAL
We'll also post on our stories short and sweet clips of our monument bottles.
VIEWING BINOCULARS / FILTER - ACTIVATION
Glenfiddich will place branded tourist binoculars at iconic landmarks around the world - giving tourists a new way to take in the view. This will also be available as a filter on people's phones.
GATE 12 BY GLENFIDDICH - ACTIVATION
Airports are the worst part of traveling. So, Glenfiddich will be launching a luxury lounge called "Gate 12 by Glenfiddich" at JFK airport, accessible only to those who purchase Glenfiddich at the airport bar. Because a moment of calm before spending hours up in the air is truly time well spent.
TIME WELL BARRELED- ACTIVATION
To signify just how special 12 years truly is, we'll be launching a new time capsule tradition, "Time Well Barreled", where every 12 years, we'll put popular items in a barrel, bury it in Speyside, Scotland, and then dig it back up 12 years later.
