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SOCIAL
Before we release our cans, we have to insert ourselves into this debate. So, we're going to be posting on our socials, and partner with two of the biggest foodies in the biz, Nara Smith and Alton Brown.
FIRST ROUND OF OOH
The same time we post on our socials, we'll have OOH's in high traffic areas asking people their opinions. They can scan the QR codes, and vote on Kellogg's website.
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SOUP CAN DROP
A week after letting the debate sizzle, we'll release our cereal, sorry, soup cans in soup aisles around the nation.
SECOND ROUND OF OOH
When we release our soup cans, we're going to have some fun and fresh prints around grocery stores and high traffic areas to get the word out.
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the crew:
art director - paityn aunapu
copywriter - thomas halsey
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