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OOH
First, we'll meet Gen Z everywhere they physically eat by placing prints around areas like campuses and gyms.
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SOCIAL
Then, we'll meet Gen Z where they eat digitally by sending pr boxes to a diverse array of influencers leading this conversation, who will post tailored content.
FEEDING THE PEOPLE'S FEEDS.
We'll also post on our pages anytime Gen Z eats in pop culture.
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Activation
Lastly, we'll sponsor the divas who coined this lingo, Drag Queens, by hosting a ballroom at the place
that eats the most, NYC Pride.
the crew:
creative brand manager: libby browder
strategist: rhyann clark
art directors: clarke weddington, leah silverman
copywriter: thomas halsey
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